Along with a logo and tagline, a mascot is an important part of a company’s branding. Branding gives business entities an “official image” that they would like to portay to their potential customers. Almost all companies stand by their branding very strongly, as it soon becomes their identity. Sure, sometimes when we see a commercial or logo, we will be reminded of the company is was made for; however, nothing makes people recall a company or service faster than being reminded of its beloved mascot! The ultimate goal of any company mascot is to be able to remind someone of their company or service without even having to say a word. Just think of some of the most prominent mascots in our world today that pretty much everybody can identify in under a second just by looking at them. Characters such as the Geico Gecko, Tony the Tiger, and the Slowsky Turtles have found a place in our hearts and minds…. exactly what their founding companies had in mind.
The web is no different when it comes to using mascots. While it is never essential, it really can’t hurt to have one more thing that visitors can easily associate with their website and service. Here we showcase 30 creative mascots from different corners of the web…. even some from the past. Enjoy.
Internet Mascots to Inspire You
Crayons â€” animated.
Hover your mouse over the bird!
Goanna Webdesign (Flash)
Datejs: Ninjas at work.
Remember when we had our very own butler to answer our questions for us?
Chairman, Dieter Zetsche, as the spokesperson and mascot.